The idea of Charisma is often referred to as the “Cult of Personality.” We like that image. The idea that we can create such wild devotees of new products, solutions and people that an entire wave of enthusiastic supporters is swept along with us. At Charisma! Communications, we’re busy building our own little cult – made up of businesses, customers, partners, editors, publications and of course, wildly adoring fans. We’d like you to be so enamored by our cult of personality that by the end of the day,there’s really only one question left…










